fashion-memopad
fashion-memopad

Fab.com Teams With Glamour for Virtual Pop-Up Shop

The site will feature a collection of curated beauty offerings, chosen by editors and the Fab.com staff.

ENTER BEAUTY: To mark Fab.com’s foray into the beauty world, a virtual pop-up shop, launched in collaboration with Glamour magazine, will go live on Monday. The site will feature a collection of curated beauty offerings, chosen by Glamour editors and the Fab.com team. According to Fab.com co-founder Bradford Shellhammer, the site will feature about 90 products and 13 brands. “This is just like a pop-up shop you’d find on a street corner in SoHo,” said Shellhammer, adding that the members-only e-commerce site launched less than a year ago and currently has 3.2 million members. Glamour’s May issue will feature a spotlight on a selection of the products to be highlighted on Fab.com.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false