Women’s Wear Daily
04.17.2014
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fashion-memopad

Drawing a Crowd... The Times' New Investor... Women on Women

The fifth edition of "Fashion Rocks" drew the largest ratings in four years for Tuesday night¿s 9 p.m. telecast of the concert on CBS.

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Marc Jacobs Andr233 Leon Talley and Victoria Beckham

Marc Jacobs, André Leon Talley and Victoria Beckham.

Photo By Kaspar Noir/PatrickMcMullan.com

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DRAWING A CROWD: The fifth edition of “Fashion Rocks” drew the largest ratings in four years for Tuesday night’s 9 p.m. telecast of the concert on CBS. The show pulled in 5.1 million viewers who tuned in to see Beyoncé, Justin Timberlake, Kid Rock, Mary J Blige, Chris Brown, Rihanna, Duffy and others perform. The strong ratings bested Fashion Rocks’ past three airings, which had been broadcast on Friday nights. Last year’s show drew 3.2 million viewers, while the 2006 concert pulled in 3.7 million, according to figures from Nielsen Media Research. “Fashion Rocks” was held on Friday night at Radio City Music Hall.

Meanwhile, Rachel Zoe grabbed a smaller audience for the start of her new reality show “The Rachel Zoe Project,” but that’s because her show debuted on cable network Bravo as opposed to a network station. Zoe’s “Project” pulled in 527,000 viewers for its 11 p.m. broadcast, which depicts the day-to-day melodramas of the will-o’-the-wisp, high-strung stylist to the stars. The numbers may seem small in comparison to “Fashion Rocks,” but not compared to another Bravo fashion reality hit, “Project Runway.” When “Runway” premiered, it drew a scant 354,000 viewers in its first show and didn’t gather a strong following until midseason. Now, the show draws more than 3 million viewers every Wednesday at 9 p.m.

— Stephanie D. Smith

 

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