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Donna Karan is not one to shy away from reaching her customer in a personal way.

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NEW TATLER: The New York Post is set to hire Emily Smith to succeed Page Six deputy editor Paula Froelich, who stepped down from her post in July to pursue a writing career after her novel, “Mercury in Retrograde,” made The New York Times Best-Seller List. Smith was most recently East Coast news director at Life & Style, and previously was the U.S. editor of the British newspaper The Sun, which, like the Post, is owned by Rupert Murdoch’s News Corp.

“Going to Page Six is my dream job,” Smith said. “I’m sad to leave Life & Style, but I’m proud to have been part of the transformation of the magazine.”

Smith was respected among staffers at Life & Style even though she was only at the publication since June. “Emily is an amazing journalist and I understand why she is such a hot commodity,” said editor in chief Dan Wakeford. A successor to Smith at Life & Style has not yet been revealed.

— Stephanie D. Smith

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