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THE BITE OF THE BEAST: Tina Brown and her backer Barry Diller appear to be proving their naysayers wrong. With more than a month under its belt, The Daily Beast, helmed by Brown and funded by Diller, had a unique audience of roughly 1.1 million and total page views of 8.3 million during the month of October, according to Nielsen Online. General manager Caroline Marks said the first 30 days had 2.3 million uniques and 11.4 million page views. Meanwhile, The Huffington Post, which has a much longer track record since having launched in 2005, had 8.1 million unique visitors in October, according to Nielsen.
But The Beast has yet to earn its keep: The site hasn’t been able to capitalize on these numbers so far because it’s not selling any advertising yet. Marks noted ads will start showing up shortly. She declined to comment on which posts have been the biggest traffic drivers so far.
On Tuesday, The Daily Beast hosted bloggers and contributors, including Christopher Buckley, at Pop Burger to “pontificate, blog, eat and drink.” But don’t call it a party. Not during these trying economic times. “It was just an informal get-together,” said Marks.
— Amy Wicks