Women’s Wear Daily
04.17.2014
fashion-memopad
fashion-memopad

Memo Pad: Does Lindsay Lohan Still Act?... The Web Goes On...

Lindsay Lohan appears in her first TV commercial as the new face of Fornarina... Internet advertising was up 10.6 percent in 2008...

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Lindsay Lohan in an ad for Fornarina

Lindsay Lohan in an ad for Fornarina.

Photo By Courtesy Photo

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Most Recent Articles In Memo Pad

DOES SHE STILL ACT?: Lindsay Lohan seems to be doing more photo shoots and TV commercials these days than films. An Eighties vibe with a graphic setting and neon brights characterize Lohan’s first TV commercial as the new face of Italian denim and contemporary brand Fornarina. In the 40-second advert, the actress plays a modern Alice in Wonderland, complete with a long blonde wig, and explores different settings created with fluorescent props that float around. The soundtrack is based on onomatopoeic sounds, typical of the world of comics. “The spot is a subtle tribute to the genius of Serge Gainsbourg and to the sensuality of Brigitte Bardot,” said director Marco Bragaglia, of the commercial, which was shot at Hollywood Center Studios in Los Angeles.

The colorful pin-up style garb Lohan dons is part of a capsule collection that is already on sale as Special Edition at the Fornarina flagship in Milan and will be available in the U.S. in a few weeks. Retail prices range from $95 for a stretch cotton T-shirt to $233 for a pair of jeans and up to $355 for black patent leather boots. — Chiara Hughes

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