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Desiree Rogers, Cover Girl... The Big Winners... Martha Down...

It's clear to anyone paying attention that White House Social Secretary Desiree Rogers sees her role beyond that of party planner.



MARTHA DOWN: The publishing division at Martha Stewart Living Omnimedia reported a 30 percent drop in revenues for the first quarter ended March 31, to $28.4 million, due to lower ad pages (which were down 35 percent), the timing of special issues and less revenue from newsstand sales. Charles Koppelman, executive chairman and principal executive officer, said during a call with analysts Thursday the company is holding firm on ad page pricing but wouldn’t speculate about the outlook for the remainder of the year, only adding that he sees “a little daylight” ahead. Ad revenues in MSLO’s Internet business rose 13 percent for the quarter and page views increased 49 percent. Koppelman noted Martha Stewart has been focused on reaching a younger demographic via her blogs and Twitter. The company had a loss of $16.8 million, which included an impairment charge related to an investment in Wilton Products, a crafts company. Total revenues declined 26 percent, to $50.4 million.

— Amy Wicks

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