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COLE’S COMMAND: Kenneth Cole is doing its part to get people back in stores, beginning with a billboard in New York City that will be unveiled on Sept. 1. The brand’s new campaign theme, “Pledge Allegiance to the Bag — Kenneth Cole; your country needs you...to shop” will “remind consumers that shopping is not only their right, but also their patriotic duty,” said a spokesman. The campaign will run in newspapers, store windows and on the company’s Web site.
In addition to the ads, the designer has created a limited edition eco-friendly tote. The plan is to donate 100 percent of the sales tax from the totes to “pay down the national debt.” The spokesman added that for Fashion’s Night Out on Sept. 10, Kenneth Cole will host an event at the firm’s Rockefeller Center store with a live performance by Matisyahu. — Amy Wicks