Deborah Needleman Decamps for T Magazine

Executives at The Wall Street Journal were said to have done their best to hold onto her but to no avail.


Deborah Needleman will bring to T a very different sensibility than the one championed by her predecessor, Sally Singer. Perkier. Glitzier. Remarkably free of photo spreads by war correspondents. Conveniently, the two editors have recent issues out. WSJ.’s men’s style is out this weekend, and T’s travel issue was tucked inside the Times last weekend. Let’s compare:

Choice quote from editor’s letter

Needleman: “Wow, that’s a lot of men!”

Singer: “When one is tired of redwoods, one is tired of life.”

Ad pages

WSJ.: 58, up 11 percent from 2011

T: 81.16, up 12 percent from 2011

Cover star

WSJ.: Relative unknown Joel Edgerton

T: TV’s Claire Danes

Featured refugees from Condé Nast:

WSJ.: James Truman, profiled for producing a music album.

T: Joan Juliet Buck, who contributed a travel piece.

Affected hipster endorsement

WSJ.: French bespoke motorcycles

T: Brooklyn moonshine, made by New York magazine’s David Haskell

Expensive toy:

WSJ.: Rolex watch, $36,850

T: Salvatore Ferragamo beauty travel case, $31,500

Fashion feature

WSJ.: Four New York woodworkers sporting banker’s suits. “Isn’t a suit that looks as good among power tools as PowerPoint the smartest design of all?”

T: Danes vamping through the streets of Tel Aviv. “Every element bristles with intelligence, intrigue and unexpected beauty.”



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