Women’s Wear Daily
04.20.2014
fashion-memopad
fashion-memopad

Memo Pad: Stephen Webster's Femme Fatale... Nick Wooster, Gilt Man Adviser...

British jeweler Stephen Webster has drafted Daisy Lowe for his latest ad campaign, which will break in the August issue of Vanity Fair U.K.

fashion-memopad/news
View Slideshow
The Stephen Webster ad featuring Daisy Lowe

DAISY’S CHAINS: British jeweler Stephen Webster has drafted Daisy Lowe for his latest ad campaign, which will break in the August issue of Vanity Fair U.K. Shot by the British artist Mat Collishaw, the ad is dark — and sort of scary. It’s also a major departure from the brand’s past, more fashion-oriented campaigns. “We wanted more of an artistic approach this time — something that was out of left field for a jeweler,” said Anastasia Webster, Stephen’s wife and the company’s marketing and p.r. director. “She is supposed to be a beautiful femme fatale, exotic, dark and deadly.”

Lowe is pictured in a black dress — with serious cleavage — and wearing pieces from Webster’s latest “Murder She Wrote” collection of black diamond, emerald, sapphire and pink tourmaline jewelry. A gloomy image of St. Pancras train station in north London has been layered over her portrait.

Past Webster campaigns have starred Christina Aguilera, and have been shot by photographers such as Craig McDean and Vincent Peters. Aguilera remains an ambassador for the brand. Webster said Lowe — whose parents, Pearl Lowe and Gavin Rossdale, are both singers — was a perfect match for the season. “We’ve known her since she was a child, and we’ve watched her blossom. She’s become a glamorous British rock chick,” said Webster.

— SAMANTHA CONTI

View Slideshow
Page:  Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Media


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or