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DAISY’S CHAINS: British jeweler Stephen Webster has drafted Daisy Lowe for his latest ad campaign, which will break in the August issue of Vanity Fair U.K. Shot by the British artist Mat Collishaw, the ad is dark — and sort of scary. It’s also a major departure from the brand’s past, more fashion-oriented campaigns. “We wanted more of an artistic approach this time — something that was out of left field for a jeweler,” said Anastasia Webster, Stephen’s wife and the company’s marketing and p.r. director. “She is supposed to be a beautiful femme fatale, exotic, dark and deadly.”
Lowe is pictured in a black dress — with serious cleavage — and wearing pieces from Webster’s latest “Murder She Wrote” collection of black diamond, emerald, sapphire and pink tourmaline jewelry. A gloomy image of St. Pancras train station in north London has been layered over her portrait.
Past Webster campaigns have starred Christina Aguilera, and have been shot by photographers such as Craig McDean and Vincent Peters. Aguilera remains an ambassador for the brand. Webster said Lowe — whose parents, Pearl Lowe and Gavin Rossdale, are both singers — was a perfect match for the season. “We’ve known her since she was a child, and we’ve watched her blossom. She’s become a glamorous British rock chick,” said Webster.
— SAMANTHA CONTI