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Covering Chanel's Métiers d'Art Runway Show

Dallas fashion insiders are calling it the "golden ticket" — an invitation to Chanel's exclusive runway show tonight at Fair Park.

COVERING THE BIG EVENT: Dallas fashion insiders are calling it the "golden ticket" — an invitation to Chanel's exclusive Métiers d'Art runway show tonight at Fair Park. Since the Western-themed show has attracted clients and media from around the world, only a fraction of the 900 spectators are from the host city. The local press has heaped on advance coverage, including a Karl Lagerfeld cover story in Paper City in which he said he'd made the journey with his cat, Choupette. "I hate to travel without her," he said. "She comes with her own personal assistant."

FD Luxe, the slick monthly magazine style supplement to the Dallas Morning News, devoted its cover to a black-and-white photo of a youthful Coco Chanel. The newspaper, which was the nation's first to launch a weekly fashion section in 1978, also published a Sunday feature opining that the extravaganza would raise Dallas' profile as an international city.

FD Luxe describes Coco Chanel's debt to Neiman Marcus for embracing her return to couture in 1954, ensuring the survival of her fashion business at a time when the French snubbed her.  That history plus the local social pillars who have been devoted to the brand are chronicled in "Lagerfeld's Dallas Takeover" in Modern Luxury Dallas and "Dallas' Timeless Love Affair with Coco Chanel" in D Magazine. "I can understand why Dallas loves Chanel," Erin Matthews told Modern Luxury. "We love to dress up. Looking good is our theme song. Who better to make that happen than Karl Lagerfeld?"