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ST. JOHN ESCAPES REALITY: St. John escaped to the warm climes of Miami for its first resort ad campaign in four years. But not all was calm on the set for models Liya Kebede, Hana Soukupova and Alexandra Tomlinson. Mark Seliger photographed the trio donning delicate dresses on a darkened beach as a tropical storm ripped the shore. The gloomy weather in the images, which will appear in Vanity Fair, W and Harpers Bazaar U.K., could very well be a metaphor for the economy. Yet, compared with the fall campaign, which captured models posing elegantly in Central Park and other locations in New York City, the resort promotion was intended to be ethereal. “We felt with all that is going on in the world and with the economy, it would be nice to give our customers an escape — something to aspire to and to be inspired by,” said Glenn McMahon, chief executive officer of Irvine, Calif.-based St. John.
— Khanh T.L. Tran
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