SHARE AND SHARE ALIKE: Leslie Bennetts is known for her ability to extract headline-making quotes from celebrities (as well as her recent book on women and work, “The Feminine Mistake”), and now will be turning her skills on the giants of business for Portfolio, which recently signed her as a contributing editor. She’ll still hold the same title at Vanity Fair, where she’s been on the masthead for 20 years.
Vanity Fair and Portfolio, both owned by Condé Nast, have been engaged for awhile in an odd back-and-forth for talent — in January, David Margolick left Vanity Fair entirely to write for Portfolio, Suzanna Andrews writes for both magazines, and the New York Observer reported last week that Michael Lewis had an “oral agreement” with Vanity Fair, possibly to the exclusion of his Portfolio and New York Times Magazine contracts, though sources said no deal has been signed. A spokeswoman for Portfolio said Lewis remains a contributing editor.
Meanwhile, the digital sector has hardly been immune to the economic downturn, but that hasn’t stopped Portfolio deputy editor Blaise Zerega from jumping ship to become president and chief operating officer of Fora.tv, a San Francisco-based online video startup that has positioned itself as the intelligent alternative to YouTube. The site, which launched in early 2007, is funded by a group of investors that includes William Randolph Hearst III and Adobe Ventures. Zerega, who came from Wired, briefly relocated for Portfolio’s launch to New York but returned to San Francisco in January. — I.C.