Constance White Exits eBay... I-D's New Editor... From the Heart...

EBay’s style director, Constance White, is leaving the company.

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KMART ROCKS THE RUNWAY: To promote its three new brands for juniors, Dream Out Loud by Selena Gomez, Bongo and Rebecca Bonbon, Kmart staged a runway show of back-to-school styles last week in Chicago and Los Angeles. “The runway shows are designed to show our capabilities and the type of fashions we have,” said Mark Snyder, chief marketing officer of Kmart. “Customers believed we didn’t have enough brands or the right brands. We always had a great selection of private labels. Bongo, Dream Out Loud and Rebecca Bonbon are real brands. Those help customers say, ‘Kmart is changing and adding things to increase its relevance and provide the confidence that it’s on trend.’” Kmart has been promoting the two runway shows on radio in the local markets and via Twitter. The retailer, which has held contests to find consumers with the best style, will “pluck one customer from the audience at the runway shows and do an ambush [style makeover].” In addition to the new brands, Kmart is “developing microsites for all our apparel offerings and for all consumer segments,” Snyder said. The retailer has “a new engagement with rich media,” Snyder said, referring to a shoppable video for Jaclyn Smith at Shot at her home in Holmby Hills, Calif., the actress is seen sitting on a green sofa with her poodle. A click on her coral dress allows shoppers to browse and buy the beaded shift for $29.99. — Sharon Edelson

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