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Condé Nast's Digital Moves

The publisher is eager to scoop up more digital dollars, tapping David DeRobbio for the newly created role of senior executive director of digital sales.

CONDÉ’S DIGITAL MOVES: Condé Nast is eager to scoop up more digital dollars, tapping David DeRobbio for the newly created role of senior executive director of digital sales. DeRobbio, who most recently held the post of vice president of digital sales at NBC News, where he was responsible for Today.com, NBCNews.com, iVillage and Msnbc.com, has been charged with expanding Condé Nast’s digital advertising solutions and partnerships.

The digital executive will report to Josh Stinchcomb, Condé Nast Media Group vice president of corporate partnerships.

“Similarly to our print audience, our digital platforms attract a large and highly influential group of consumers,” said Lou Cona, Condé Nast Media Group president and chief revenue officer. “In this new position, David will work with our advertising partners to identify digital opportunities and build relationships between our audiences and their brands.”

Chief executive officer Charles Townsend echoed the importance of the digital business in a memo to Condé Nast employees Tuesday.

“On the business side, 2013 is shaping up to be a year of strong economic recovery for us. In fact, several of our brands are on course to have their most profitable year ever,” Townsend said. “And, for the first time, digital operating profit is significantly contributing to our financial results, which as you know, have historically been dominated by print.”

Townsend added that “given the difficulties” the industry is facing with the “dated newsstand channel of distribution,” the company is “proactively” building a strategy around growing its print and digital subscriber base. One such way Condé Nast has attempted to do that has been via a new partnership with Amazon, through which consumers can buy, manage and renew their print and digital subscriptions, he offered.