Condé Nast to Print Special Editions... Prevention Goes Digital... Golden Guy...

In a bid to bulk up retail sales, Condé Nast revealed plans Tuesday to print special editions of certain titles.

NEW TACTIC: Things are getting experimental at Condé Nast. In a bid to bulk up retail sales, the publisher revealed plans Tuesday to print special editions of certain titles that will bundle similar content in themed, newsstand-only volumes. The company used a bound anthology of Glamour’s “Dos & Don’ts” as a possible example, and said it would print as many as six collections over the remainder of 2010 from Bon Appétit, GQ, The New Yorker and Vogue. Elsewhere in the Condé monetization labs Tuesday, Vanity Fair released Movie Madness, an iPhone trivia app that snagged a sponsorship from Bing, the Microsoft-owned search engine. The game is hosted by a bobblehead doll likeness of editor Graydon Carter, who, sadly, did not lend his voice. — Matthew Lynch

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