Company Magazine to Become Digital Brand

The British monthly magazine targeted at 16-to-24 year-old women interested in street style is to become a standalone digital brand.

THE COMPANY WAY: Company, the British monthly magazine targeted at 16-to-24 year-old women interested in street style, is to become a standalone digital brand from October, according to its publisher Hearst Magazines U.K.

The final print edition of the magazine that was launched 36 years ago will be the October issue, which is out on September 5. For the last ABC period, from July-December 2013, Company’s combined print and digital circulation was 90,116, with 88,059 coming from print, and 2,057 from digital.

“Company Magazine has earned a loyal following since its original launch in 1978,” said Anna Jones, chief executive officer of Hearst Magazines U.K. “As a standalone digital brand, it is well-placed to provide a unique and dedicated service to this dynamic female demographic.”

A Hearst statement said that in the past six months, traffic to the title’s website has increased by 46 percent, with return visitors up 99 percent and social traffic up more than 140 percent.

load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false