Women’s Wear Daily
04.18.2014
fashion-memopad
fashion-memopad

Stella McCartney's Color Forms... US Weekly Grows Up...

Stella McCartney — never one to take herself too seriously — has tapped British artist Barry Reigate to illustrate her fall ad campaign.

fashion-memopad/news
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An image from Stella McCartney’s fall campaign

COLOR FORMS: Stella McCartney — never one to take herself too seriously — has tapped British artist Barry Reigate to illustrate her fall ad campaign, shot by Mert Alas and Marcus Piggott. Reigate, whose work often has a dark and sinister feel, took a decidedly lighthearted approach to this assignment, drawing cartoonish chubby letters, top hats, paint splotches, pumpkins and spiders all over McCartney’s logo — and clothing. McCartney told WWD she was after “something direct and simple, using Natalia [Vodianova] and key collection pieces, contrasted by humor and a human touch in the treatment of the logo.” In the past, McCartney has worked with artists including Robert Crumb, and last fall she tapped the furry, four-legged cast of Walt Disney’s “Bambi.” The latest campaign will break in the September issues of British, French and Italian Vogue, Love, Another Magazine and V Magazine.

— Samantha Conti

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