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fashion-memopad
fashion-memopad

Choo Taps Kit Harington for Men's Campaign

The “Game of Thrones” actor is to front men’s accessories and the brand’s first fragrance.

A FULL KIT: The British actor Kit Harington will be the face of Jimmy Choo’s fall men’s campaign. The “Game of Thrones” actor is to front Jimmy Choo accessories collections and the inaugural men’s fragrance, Jimmy Choo Man, which launches with Inter Parfums in September.

 

Harington, who plays Jon Snow in the popular HBO series and also stars in the feature film “Pompeii,” will also be the face of a new men’s sunglasses line, in partnership with Carrera. Harington said in a statement he is excited “to play a role in defining who the Jimmy Choo man is.”

 

“He has a natural and alluring masculinity, and an effortless sense of style,” said Sandra Choi, the brand’s creative director. “His cool attitude and smoldering sensuality belie a true British gentleman.”