WWD.com/media-news/fashion-memopad/chlo-the-suspense-7813608
fashion-memopad
fashion-memopad

Chloé Teases Fall Ad Campaign With Video

Rather than just break its campaign in the September books per tradition, the brand is rolling it out movie-style.

Chloe fall 2014 campaign WWD Memo Pad Inez van Lamsweerde and Vinoodh Matadin

CHLOE — THE SUSPENSE: Rather than just break its fall campaign in the September books per tradition, Chloé is rolling it out movie-style.

For the first time, the house shot short, behind-the-scenes video clips to tease the short film of the campaign that accompanies the actual print. Spoiler alert: It stars Sasha Pivovarova and Andreea Diaconu in a convertible in upstate New York. Inez van Lamsweerde and Vinoodh Matadin shot everything.

The video teases will go up on Chloé’s Instagram and Twitter feeds today; the full video will go live on chloe.com on Aug. 1.