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SHE’S GOT THE LOOK: Since leaving New York magazine last summer, Harriet Mays Powell has worked on a multimedia project, TheLookNow.com, which she just launched (and which has no relation to New York’s former fashion supplement Look). The site features three sections: “The Trend” has Mays Powell’s runway picks from the current and upcoming seasons, replete with notes in her own handwriting, as well as a “3’s a Trend” page with editorial picks of items in stores, to be updated twice a week. “The Talk” has video conversations between the editor in chief and Christopher Bailey, Alber Elbaz, Michael Kors and Mandy Coon, with additional videos planned twice a month. Finally, “The Story” is an artful fashion video directed by a rotating group of up-and-coming talent and updated monthly. Susan Kilkenny serves as publisher. The site will stream ads between trend pages, and Mays Powell also plans to launch a sponsored luncheon series featuring her in conversation with designers.
With the barrage of fashion and beauty bloggers, Mays Powell said it was time for experts to add a curated, editorial point of view to the Web. “I don’t have a print addendum to my site, so I can take this medium and have fun with it,” she said. “I can play with video and art direction, and use it for what it is. That’s very liberating.” — Marc Karimzadeh