Memo Pad: Carolina Herrera's Flashback... Jean Paul Gaultier's Paper Project...

After getting the nod for Carolina Herrera New York’s new ad campaign, Patrick Demarchelier looked no farther than the company’s namesake for inspiration.

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Cover of Liberation.

Photo By Courtesy Photo

PAPER MATES: Jean Paul Gaultier took over the pages of French daily Libération on Tuesday, making over the paper’s staff with outfits made from recycled newspapers for a series of portraits. The French designer posed on the cover of the issue, timed to run just ahead of the opening of a major career retrospective at The Montreal Museum of Fine Arts. The other subjects shot by photographer Patrick Swirc included journalists, accountants, photo editors and Web developers dressed in paper versions of iconic Gaultier outfits including a trench coat, a men’s skirt and a bustier with a conical bra. Even receptionist Rachid Laïreche was roped into the shoot, transformed into a boxer wearing newspaper shorts.

The paper featured an advertisement for Gaultier’s furniture line for Roche Bobois and a Sephora ad highlighting a promotion for his men’s fragrance Le Mâle. “The Fashion World of Jean Paul Gaultier: From the Sidewalk to the Catwalk” is slated to run in Montreal from Friday to Oct. 2 before traveling to Dallas and San Francisco.


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