Cover of US Weekly.
Photo By Courtesy Photo
CAN’T GET ENOUGH OF JON AND KATE: Reality stars Jon and Kate Gosselin have been featured on the cover of Us Weekly for seven consecutive weeks, and unless Britney Spears gets pregnant or Brad Pitt and Angelina Jolie break up, it appears the troubled couple won’t be bumped anytime soon. The first five covers, sources say, have averaged newsstand sales of between 900,000 and 1.1 million. The Audit Bureau of Circulations has not reported total first half figures yet for 2009, but during the second half of 2008, the magazine averaged 796,669 copies on the newsstand.
Meanwhile, May turned out to be usmagazine.com’s biggest month of all time, with 25.5 million visits and 12 million uniques, according to Google Analytics. “To our 12 million readers, the Gosselin story is a perfect storm of what happens when you combine reality TV, procreation mania and a couple whose bad judgment is more relatable to the average person than anything about Brad and Angelina,” said editor in chief Janice Min.
— Amy Wicks
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