fashion-memopad
fashion-memopad

Michael Kors Channels California Cool for Spring Ads

Mario Testino photographed models Karmen Pedaru and Simon Nessman in Los Angeles with the jet-set touches favored by the designer.

fashion-memopad/news

CALIFORNIA COOL: For his spring campaign, Michael Kors aimed to highlight “the crisp, graphic feel of the spring collection in bold California colors.” Mario Testino, who is marking his 10th year shooting the Kors campaign, photographed models Karmen Pedaru and Simon Nessman in Los Angeles with the jet-set touches favored by the designer.

The campaign will break in February issues of U.S. magazines like Vogue, Harper’s Bazaar and W. The following month, it will launch in 12 international magazines, and, in total, the ad placement will reach 25 counties, with, for the first time, Poland, Australia, Denmark, Sweden and Norway. Kors is also placing the campaign in digital and mobile outlets, social media platforms and traditional outdoor advertising.

RELATED STORY: Michael Kors RTW Spring 2013 >>

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false