Women’s Wear Daily
04.21.2014
fashion-memopad
fashion-memopad

Pour La Victoire Taps Jessica Hart for Spring

This marks her second stint as a muse for PLV, which will launch the campaign during fashion week.

fashion-memopad/news

BUSY HART: Jessica Hart had a reason for being around during New York Fashion Week: Footwear and accessories brand Pour La Victoire has tapped her for its new spring advertising campaign. This marks Hart’s second stint as a muse for PLV, which will launch the campaign during fashion week.

The campaign, which was shot by Terry Richardson, styled by Kate Young and directed by Richard Kirshenbaum’s NSG/SWAT, marks an “evolution” from last season’s ads, the company said.

“We felt it was time to show the lifestyle of the Pour La Victoire woman — she can dress up in black tie, command a boardroom or relax her style on holiday,”explained PLV Studio’s creative director David Giordano.

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