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BOOK DEAL: Much ink has been devoted to Ralph Lauren and his impressive career trajectory from designing ties to building one of the most iconic American fashion houses. Now men’s wear designer and author Alan Flusser is getting the entire story on good authority. Flusser is putting together an authorized biography of Lauren, to be published by HarperCollins and tentatively titled “Ralph Lauren in His Own Fashion.” Flusser, who has known Lauren since the early Seventies, is in the process of conducting interviews and expects to do “at least” a year’s worth of research, including speaking to family members, business associates and members of Lauren’s social circle, before starting to write. It could be at least three years before the book is published.
“I haven’t really felt that any books to date have captured what Ralph’s contribution to the world of fashion and taste have been,” Flusser said, adding that after his early research, “I am thinking Ralph has had more impact on the taste level of the culture than any one single influence I am aware of.”
Beyond design, Lauren’s impact on the lifestyle, marketing and business of fashion can’t be underestimated, according to Flusser, who hopes his book will also underscore that notion. “You can go to Tokyo, to Brazil, Saint-Tropez or Alaska, and walk into a Ralph Lauren store and see the presence of merchandise with the level of taste and sophistication,” Flusser said. “I don’t think anyone in the world has ever exposed as many people with the level of taste as Ralph has.” — Marc Karimzadeh