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ONE UP, ONE DOWN: Rodale reported an increase in second-quarter print advertising revenue Wednesday, up 8.3 percent from a year ago. Online revenue rose by 27.1 percent and, on the Web, uniques and page views were up 74 percent and 94 percent, respectively. But despite an overall rise, Men’s Health reported flat revenue for the quarter, with ad revenue down 7.8 percent and ad pages down 13 percent. Ad revenue on the magazine’s Web site was a different story, however, up 42.4 percent from last year. Men’s Health is also planning to publish a second Men’s Health Living special in December.
Women’s Health continues to increase revenue and ad revenue, up 40.4 percent and 89.5 percent, respectively. Web site revenues rose by 100.7 percent and the magazine is planning another rate base increase to 1.35 million, from 1.1 million, set for the January/February 2009 issue.
The company reported Best Life added 26 new advertisers during the quarter and was up 38.9 percent in ad revenue and 22.5 percent in pages. The privately held Rodale reports percentage increases or decreases in revenues, but not actual figures or profits.
Also reporting second-quarter earnings Wednesday was Time Warner Inc., which saw overall revenues at its publishing division Time Inc. fall 6 percent to $1.2 billion, due to a decrease in ad and other revenues. Ad revenue fell primarily because of reduced domestic print magazine revenues and declines in custom publishing, offset by higher online revenue, at $19 million, led by People.com, Time.com and CNNMoney.com. Ad categories that contributed to the decline include pharmaceuticals, automotive, financial services and cosmetics.