Candie's Signs Britney Spears... Rodale and Hachette Restructuring...

Britney Spears has just signed her first apparel endorsement with Candie’s, which is sold exclusively at Kohl’s.

THE RESTRUCTURINGS GO ON: Rodale on Tuesday laid off nearly 20 sales employees as the company shifted its top sales executives across Men’s Health, Women’s Health and Prevention, and consolidated the sales staffs for Men’s Health and Women’s Health into one team. One of those departing will be Prevention publisher Bob Ziltz. To succeed him, Mary Murcko, who had been publisher of Women’s Health since 2006, will move over to Prevention to become senior vice president, publisher. Meanwhile, Men’s Health publisher Jack Essig was promoted to senior vice president and will serve as publisher for both Men’s Health and Women’s Health. The reshuffling is the second round of layoffs for Rodale as nearly all publishers have retrenched in recent months to battle the economic downturn; the publisher in November dismissed 111 employees across several divisions, or 10 percent of the company’s workforce. The changes come as Men’s Health and Prevention have lost a quarter of their ad pages during the first quarter of 2009 compared with the same period a year ago; Women’s Health has performed slightly better, reporting a 19 percent decline in paging, according to Media Industry Newsletter.

Meanwhile, further restructuring has been unveiled at Hachette Filipacchi Media U.S., home to Elle, Elle Decor and Women’s Day. The company is dividing its women’s titles into three brand groups, led by Carol Smith, senior vice president and chief brand officer of the Elle Group, Deborah Burns senior vp and chief brand officer of the luxury design group, which includes Elle Decor and Metropolitan Home, and Carlos Lamadrid, senior vp and chief brand officer of the Woman’s Day Group. Alain Lemarchand, president and chief executive, said this move is about updating the company’s structure and its evolution from publishing print magazines into becoming a media company. The changes were first reported in The Wall Street Journal Monday.

The following editors in chief of women’s titles have also been named vice president, brand content: Roberta Myers, vp for Elle Group; Margaret Russell vp for Elle Decor; Donna Warner vp for Metropolitan Home and Jane Chesnutt is senior vp for the Women’s Day group. The Elle Group is looking for a vp, brand publisher, and vp brand development, which are both new positions. — Stephanie D. Smith and A.W.

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