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BRITISH ACCENT: Vogue.co.uk has revamped its online presence, with a new site that launches today, ahead of the spring 2013 show season. British Vogue’s editor Alexandra Shulman described the new site as taking a “more elegant visual approach,” which she said is closer to the experience of reading the print magazine. She noted it would continued to “capitalize on the timeliness, newsworthiness and excitement of the Web.”
Indeed, the new site makes images the focus of its homepage, and features shots such as Winona Ryder at the Venice Film Festival through to street style shots of Alexa Chung. The new site has been built in HTML5 and CSS3, which means that it’s optimized for screen sizes from tablets through to desktop monitors, and the content will readjust itself to fit different devices’ screens.
New editorial features on the site include a browser bar that displays current news stories, the grouping of stories by topic and a wider selection of runway visuals. Dolly Jones, editor of Vogue.co.uk added: “This re-imagining [of the site] is the culmination of all we’ve learnt to date, simultaneously taking advantage of the most sophisticated and innovative technologies available,” she said.
The site also offers its advertisers what Conde Nast Britain described as “the biggest display advertising positions in the industry.” The site’s launch sponsor is Ralph Lauren, with advertising for the label’s fall 2012 collection featured extensively on the site. Vogue.co.uk originally launched in 1995, and currently receives 1,292,805 unique users each month, according to Google Analytics figures for the six months to June.