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Burberry Unveils Spring Ad Campaign

Shot by Mario Testino, the campaign is packed with fresh faces — all of whom are British — from the worlds of film, music and modeling.

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BRIT YOUNG THINGS: Burberry’s spring ad campaign is packed with fresh faces — all of whom are British — from the worlds of film, music and modeling.

The campaign was shot by Mario Testino under the creative direction of Christopher Bailey, Burberry’s chief creative officer and chief executive officer designate. “There’s a distinctly English mood to this season — a gentle, effortless, romantic quality, brought to life by a cast of bright young British talent,” said Bailey.

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The cast includes musician and actor Jamie Campbell Bower, lead singer of The Darling Buds, who has also appeared in the “Twilight Saga” films; Leo Dobson, lead singer and guitarist for the indie band Childhood; Malaika Firth, a Kenyan-born model who walked in the Burberry Prorsum spring women’s wear show in September, and Jean Campbell, the Scottish-raised daughter of former British Vogue fashion editor Isabella Cawdor.

Other cast members include Matilda Lowther and Neelam Johal, who both walked in Burberry’s spring women’s wear show in September, and Callum Ball, who has featured in past Burberry campaigns and who appeared in Burberry’s women’s wear and men’s wear shows in London earlier this year.

The campaign, which focuses on outerwear and accessories in soft pastels and light fabrics, will break globally on Jan. 3. Burberry said platforms will include outdoor ads; a mix of fashion, business and lifestyle titles; burberry.com; Facebook; YouTube; Twitter; Google+; Instagram; Pinterest; Sina Weibo; Douban; Kaixin001, and Youku.