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GOING TO THE BIG HOUSE WITH A BANG: Jacob & Co. is launching its first ad campaign in approximately two years this fall — likely to be the last overseen by company founder Jacob “King of Bling” Arabov before he heads off to prison early next year for 30 months after being arrested for money laundering involving narcotics. The ads with Natalia Vodianova were shot by Fabien Baron. Denise Scala, director of marketing, said the media buy has increased by 200 percent from the jeweler’s last campaign with Helena Christensen, and this time will include Vogue, GQ, Architectural Digest, The Wall Street Journal, Vanity Fair, The Economist and Forbes. “Our brand is growing and evolving into a full lifestyle brand and we are also contemplating an online program,” she said. All the better for Arabov to keep up with the goings-on at the company.
— Amy Wicks
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