COOPER VS. COOPER: Bradley Cooper was a bit of a gamble for Details’ June/July cover last year. “The Hangover” hadn’t come out yet and even though he’s obviously easy on the eyes, editor in chief Dan Peres admitted to spending more time than usual coming up with cover lines to sell the issue, given the actor was known for little other than squiring top starlets around town. Well, Peres’ gamble paid off: Cooper’s cover became the magazine’s second bestseller of the year, with 65,000 copies sold at newsstands in a disastrous year for fashion magazines all around. Now Peres will slap Cooper on Details’ June-July cover again this year, clearly hoping he wasn’t a one-hit wonder. And Peres is going artsy: the cover will be in black and white. Peres said Details hasn’t published a noncolor cover in 10 years — perhaps because most circulation specialists will tell an editor that black-and-white covers usually tank on the newsstand. Details’ latest Cooper cover hits newsstands June 1.
— Amy Wicks
fashion-memopad
fashion-memopad
May 14, 2010
Bradley Cooper vs. Bradley Cooper... Sarah Ellison on Wall Street...
Details bets on Bradley Cooper again.
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