Women’s Wear Daily
04.23.2014
fashion-memopad
fashion-memopad

Bottoms Up

Pants, Skirts and Shorts Go Shorter for Summer 2006.

fashion-memopad/news
But that is not to say that the trend towards short is without taste or style. "Bottoms may be abbreviated, but the look is new and fresh. It's still conservative," says Ashley Thompson, owner of Addict, a stylish New York store. "Take for example, the pencil skirt, which is cut right above the knee."

"Gap is loving the skirt this season," affirms Sean Krebs, Style Expert for Gap, the national retailer. "We are offering a number of different styles including reversible, dip-dye, cotton eyelet, and tiered versions as well as printed denim minis. Skinny cropped capris and shorts, both super short and knee-length, are also big news."

"We are seeing the bubble hem sell very well," offers Rowan Cohen, a manager and co-owner of Oxygene, a hip South Florida boutique, referring to this spring's super popular skirt. "We are also seeing cropped silhouettes and tapered legs doing very well but of course, this is Miami; they're always going to be important here."

Temperate climate or not, it appears that women of every region will be slipping into a shorter silhouette in bottoms this season. According to the Monitor, 54% of female respondents like or love to shop for apparel, and clothing remains the number one choice of things to shop for among most women, far surpassing other categories including shoes and home electronics.

"It's easy to build a wardrobe of different types of bottoms that can be mixed and matched with all types of tops. These days, it is less about buying 'outfits' and more about buying great 'items' that you love," Krebs from Gap details.

Data from the Monitor indicates that women prefer to do just that. When asked if they were more likely to buy an entire outfit in one store, 54% of female respondents stated that they preferred to buy pieces at different stores. When it comes to bottoms, denim ownership is edging even higher, with strong growth in the first quarter of 2006. According to the Monitor, on average, female respondents owned 9.11 pairs of jeans, 3.4 pairs of denim shorts and 8.81 pairs of casual pants.

Designers appear to be offering a continuous stream of options to keep women buying both denim and casual pants this season. "Cropped denim is doing really well right now and we're seeing a range of lengths with different style details such as cuffs and rouching," observes Fister. And it's not just the designers inching up the bottoms of bottoms; consumers themselves are literally taking matters into their own hands. "Women are rolling up and folding the cuffs of their denim and wearing them very stylishly," Thompson from Addict shares.
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