Women’s Wear Daily
04.21.2014
fashion-memopad
fashion-memopad

Bottoms Up

Pants, Skirts and Shorts Go Shorter for Summer 2006.

fashion-memopad/news
Memorial Day is upon us and that usually means that women will be packing their bags for a long and restful weekend out of town. It's also incredibly likely that the suitcases of the most fashionable females will hold a variety of bottoms from cotton capri pants to kneegrazing gauchos; from miniskirts to Daisy Duke- inspired denim shorts.

Call abbreviation a trend in bottoms these days. Alle Fister, a spokesperson for ShopBop, a hip online destination, has a theory as to why. "We are seeing a lot of abbreviated bottoms, as we're in the heart of the spring and transitioning into summer. Cropped styles are great for this time of year because they provide the perfect amount of coverage for this weather." But to give fashion its due, there is also a movement at hand, aside from the warmer weather, which might account for the hike in hemlines. "Another huge trend now is leggings and what is great about this is it affords more women the opportunity to wear shorts and micro-minis," Fister continues. "They can still get coverage with style when combining and layering these looks with leggings; leggings allow more women to feel comfortable in these shorter styles."

According to the Cotton Incorporated Lifestyle Monitor™, a majority of women gravitate towards trends in dressing, indicating that they will probably be embracing the prevalence of shorter silhouettes this season. 57% of female respondents told the Monitor that their typical clothing purchases were for new and different clothing, rather than replacing current items.

LIFESTYLE MONITOR STATISTICS:
FEMALE RESPONDENTS05Q106Q1Unit Change
Number of Denim Jeans7.859.11 +1.26
Number of Denim Shorts2.86 3.4+0.50
Number of Denim Dresses0.760.78 +0.02
Number of Denim Skirts1.481.58 +0.10

"There are a wide range of options out there in bottoms that allow us to do our own thing," tells Stephanie Pappas, a co-owner of Eva, a boutique in downtown Manhattan. "It's a great time for mixing and matching silhouettes; many skirts are knee-length and short shorts are really happening right now."
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