The images were shot in several parts, which began with models posing in front of a white background. The backdrop was created using colors from the collection, drawn from the night sky, with photography and digital manipulation that evokes the period from dusk to dawn. To complete the process the figures were arranged on a canvas to "achieve an intriguing composition that hints at a narrative." Similar to past seasons, a short video will be posted on Bottega Veneta's Web site, to highlight the collaboration between Maier, Knight and the models.
More recently, the brand has begun to shift its advertising focus to shelter titles and publications that reach a dual audience. The spokeswoman said the budget for advertising continues to grow annually but declined to provide more details. Images will run in Elle Decor, The New Yorker, The New York Times and WSJ., in addition to titles in France, the U.K., Germany, Singapore, Japan and Spain.