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Rumor has it Bono has agreed to appear in Louis Vuitton's next "core values" campaign.

FASHION TV OFFER: Open trading of the Vienna-based fashion channel Fashion TV is scheduled to start today on the Frankfurt Stock Exchange. A spokesman for FTV explained this is not a classic public offer, but an open market offer to institutional investors. “There have been so many private investors interested in taking part in Fashion TV that the owner [Michel Adam Lisowski] decided to restructure the company to allow for a stock exchange listing,” he said. Lisowski, who founded FTV in 1997, will remain the major stockholder.

“He’s willing to put a maximum stake of 49 percent on the market, but this will probably happen in several steps,” said the spokesman. He added that, in this type of transaction, no opening price is set, and Lisowski can decide if he wishes to accept the individual offers. According to the European Brand Institute, the FTV brand is valued at 245 million euros, or $324.4 million.

Fashion TV reaches more than 400 million homes and also is to be seen in what sources estimate are almost 7 million public spaces, including bars, fitness and cosmetics studios and fashion stores. New fields of business for Fashion TV include hotels and resorts, plus beverages such as Fvodka, with FChampagne and Fenergy drinks also in the planning. There are licensed FTV bars and clubs, and the debut F Fashion shop in Bangkok was launched about a month ago. It was the first of 40 stores slated to open in the next 18 months. The F Fashion collection, which includes accessories, is designed in Italy and manufactured there and in the Far East. Priced about 20 percent below Guess, it features “lots of crystal and is dedicated to party people,” the spokesman said. The line will be sold in freestanding shops, shop-in-shops such as that in the Vienna airport, as well as online.

— Melissa Drier


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