Women’s Wear Daily
04.16.2014
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fashion-memopad

Bonding With Vuitton... Ad Spending Forecasts Drop... Glam Media Chases Luxe...

Bonding With Vuitton... Ad Spend Forecasts Drop... Glam Media Chases Luxe...

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Most Recent Articles In Memo Pad
Most Recent Articles In Memo Pad

 

SEEKING MORE LUXURY: Speaking of the advertising share shifting to the Internet, Glam Media is now chasing those luxury ad dollars with a new channel that it is revealing today. Glam Luxury includes Web sites focused on luxury fashion, premium travel and fine living. Joe Lagani, vice president of brand sales, said that, despite the current economic climate, he is, of course, bullish. “Luxury marketers need more flexibility and that’s what we offer, week to week, day to day,” he said. “There is no doubt that the luxury marketplace will change dramatically, but luxury is not going away. In the fourth quarter, people with money will continue to spend on watches, cars….” (It just remains to be seen how much they’ll be spending, given the dismal outlook for retail this holiday.) Of course, it helps that Glam has a relatively democratic definition of luxury, with the new channel targeted at readers with an average household income of $100,000 and up. With this in mind, approximately 30 Web sites within the Glam network will have luxury ads, including nine new ones to Glam Media. Swarovski is the launch advertiser. — A.W.

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