Women’s Wear Daily
04.24.2014
fashion-memopad
fashion-memopad

Biotherm Homme Signs on Two Sportsmen

Bixente Lizarazu and François Gabart will appear in campaigns for the L’Oréal-owned brand.

fashion-memopad/news

THREE’S A CHARM: Two sportsmen have been newly named as ambassadors for Biotherm Homme, the brand said. Bixente Lizarazu, a former soccer star and current sportscaster, and sailing champion François Gabart will appear in advertising for the L’Oréal-owned brand starting in January and April 2014, respectively.

Biotherm also just inked a deal with actress Leighton Meester to be its global ambassador, as reported.

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