WWD.com/media-news/fashion-memopad/biotherm-homme-signs-on-two-sportsmen-7234162
fashion-memopad
fashion-memopad

Biotherm Homme Signs on Two Sportsmen

Bixente Lizarazu and François Gabart will appear in campaigns for the L’Oréal-owned brand.

fashion-memopad/news

THREE’S A CHARM: Two sportsmen have been newly named as ambassadors for Biotherm Homme, the brand said. Bixente Lizarazu, a former soccer star and current sportscaster, and sailing champion François Gabart will appear in advertising for the L’Oréal-owned brand starting in January and April 2014, respectively.

Biotherm also just inked a deal with actress Leighton Meester to be its global ambassador, as reported.