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WIRED FOR THE U.K.: Condé Nast in the U.K. is pressing ahead with a magazine launch and Web site revamp. The U.K. edition of Wired will debut on newsstands April 2, and the accompanying Web site, wired.co.uk, will go live the same day. David Rowan has been tapped as editor of the magazine, while Michael Parsons will be the Web site’s international channel manager. Condé Nast said Wired would take its editorial cues from the title’s American edition, but its content will be unique to the U.K., looking at “talent in the U.K. [technology] industry.” Alongside the new U.K. Web site, an Italian Web site, wired.it, will also launch in April. The company said the Web site and magazine would allow advertisers to target “a difficult to reach group of early adopters.”
Meanwhile, GQ.com, the site that accompanies the U.K. edition of GQ, has been given a new look. Condé Nast said the Web site (which is accessed outside the U.K. via gq-magazine.co.uk) and the magazine would target what they called “a new breed of male” — whatever that may be. The new Web site features an updated fashion section with trend editorials, men’s shows coverage and a watch gallery, and current advertisers include Alfa Romeo, Renault and Ben Sherman.
— Louise Bartlett