Women’s Wear Daily
04.23.2014
fashion-memopad
fashion-memopad

Memo Pad: Calvin Klein Collection on TV... The Limited’s Latest...

Kicking off with the Golden Globes on Sunday, Calvin Klein Inc. is adding a new layer to its Calvin Klein Collection media strategy — television.

fashion-memopad/news
View Slideshow

An ad for The Limited.

Photo By Courtesy Photo

BIG STEP: It’s not often that a chief executive officer gets emotional when talking about a new advertising campaign, but The Limited’s Linda Heasley has no other way of putting it. “The focus has never been on us [within the company], but this campaign represents a major comeback for us,” Heasley said from her offices in Columbus, Ohio. “I mean, we’re going to be in the pages of Vogue!”

Patrick Demarchelier shot model Kendra Spears (who will also appear in the new Calvin Klein campaign) in New York City, under the direction of David Lipman. “I was so taken by Linda and her passion for the brand,” Lipman said. “It felt so old fashioned to me. It’s just deeper than what I normally deal with. It’s old-school retailing. You can tell every customer really matters to her.”

Lipman put Spears on a city street, holding a surfboard, because he believes this laid-back image will resonate not just in Manhattan, but all around the country to the woman “who wants to dress with style, her way.” In addition to Vogue, the campaign will run in Elle, Glamour, InStyle, Lucky, Marie Claire and People StyleWatch.

— AMY WICKS

View Slideshow
Page:  « Previous
  • 1
  • 2
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Media


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or