But is this notoriously sharp-tongued “real housewife” worth the money? Bravo certainly seems to think so. It has unveiled an upcoming series centered on Frankel, called “Bethenny’s Getting Married?” And while Bravo will look to ratings, OK will see if she’s worth all that dough, whatever the amount, at the newsstand.
— Amy Wicks
CAUGHT IN THEIR WEB: Vogue.com is staffing up. The site has brought on Alexandra Mack, formerly managing editor of Interview, to be managing editor of vogue.com, a newly created position, effective this week. Though still technically a part of Style.com, vogue.com has expanded its offerings in the past year as it prepares to become a stand-alone site in 2010, adding more Web-only features, behind-the-shoot videos and editor blogs. “As vogue.com grows, we will be staffing it accordingly,” a Vogue spokesman said. The appointment comes as there is enduring speculation about the future of Style.com, which some insiders believe could perhaps suffer a similar fate as Men.style.com. Condé Nast shuttered the men’s fashion site last fall, opting to focus on new dedicated Web sites for GQ and Details. At vogue.com, Mack reports to online editor Caroline Palmer. And, for anyone who’s wondering, Anna Wintour is editor in chief of vogue.com. — Nick Axelrod
TAKING OFF: Departures publisher Ed Ventimiglia is making his own exit from the magazine, retiring from the company as of June. Ventimiglia joined Departures, which is owned by American Express Publishing, in 1998 and became publisher in 2005. Ed Kelly, president and chief executive officer, has begun searching for a replacement. The title’s ad pages were down 44 percent last year to 596. — A.W.
BACK IN PRINT: GQ has tapped Devin Gordon to be its new senior editor, effective May 1. A 12-year veteran of Newsweek, Gordon was most recently the editor of Newsweek Digital. — N.A.