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APP-PROPOS: Vanity Fair is bringing the race for the Oscar to its first app. Beginning today, the Vanity Fair Hollywood app will let users invite friends to make their Oscar picks and compare their selections with each other as well as editors at the magazine. On awards night, those who have voted will be able to follow the winners in their group or voting pool as the envelopes are opened. “I’ve used a pencil and paper for the last 35 years, and I’ve never gotten anything right — not anymore,” said editor Graydon Carter.
The app also will offer exclusive coverage of Vanity Fair’s Oscar-night party, as well as content from the magazine, with background on the nominees, film trailers and slideshows. L’Oréal Paris is sponsoring the app, and the company will provide special offers and incentives through the gift bag feature.
— Amy Wicks