With their basic instinct for style, Fashion Innovators are demonstrating a strong future for denim and women of every fashion proclivity would be wise to call upon their "jean-eology" and go long on denim to ensure their style savvy.
Fashion Innovators Trust Their Inner Style Voices
"Fashion Innovators are consumers who have an instinct for style, like to shop for apparel, and are more likely to pay full price at the beginning of the season to ensure that they are among the first to secure the latest styles." - Melissa Bastos, Cotton Incorporated
This story is one in a series of articles based on findings from Cotton Incorporated's Lifestyle Monitor™ tracking research. Appearing Thursdays in these pages, each story will focus on a specific topic as it relates to the American consumer and her attitudes and behavior regarding clothing, appearance, fashion, fiber selection and many other timely, relevant subjects.