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AMY’S TURN: A camera crew was inside New York’s Bungalow 8 last week, shooting scenes for an upcoming reality series for Bravo starring the boîte’s proprietress, nightlife queen Amy Sacco. “It’s a reality show, but I don’t know if anyone’s going to believe my reality,” she said, over sips of a vodka and soda. “It’s going to be funny. It’s about what’s so awesome about this city, and the great characters I’ve gotten to know. We’ve shot with Yvonne Force Villareal, Patrick McMullan and Donna Karan.”
The show will follow Sacco as she prepares to open an upcoming branch of Bungalow 8 in Amsterdam — there’s also one in London — and another as-yet-unnamed New York club.
The show is executive produced by Sacco and Michael Flutie’s Madwood Films. Flutie is a fashion industry veteran who previously ran Company Model Management. His firm is now involved in both talent and brand management for clients such as Mary Alice Stephenson, Dr. Lisa Airan and Kyan Douglas of “Queer Eye for the Straight Guy.” Flutie most recently brokered the deal for Faith Hill and Tim McGraw’s fragrances with Coty Inc.
At the Bungalow 8 shoot with Sacco, the scenery was filled out by cast members from “Under the Arch,” a semiscripted Web series also produced by Flutie that follows the lives of a group of NYU students and recent grads, including Sean Patrick Murray, who came up with the original concept. “We’ve created a virtual community online for the youth market that we think is very groundbreaking,” said Flutie of the site, which hosts Webisodes of the series as well as interactive features with cast members.
Flutie is in talks with potential fashion advertisers for the site, Underthearch.tv, which launched in beta test mode this summer and goes fully live at the beginning of the new school year.
— David Lipke