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CLOTHESLINE: Five months after launching NYCFashionInfo.com, the New York City Economic Development Corp. is considering licensing the rights to the site to a private company. That would give the green light for advertising and more lifestyle-driven content. Geared for designers, manufacturers and retailers, the site is purely informational with more than 5,000 showroom contacts, market week dates and fashion-related links. About $100,000 was invested in the site to get it running, but thus far only 2,000 unique visitors come knocking each month, according to NYCEDC project manager Eric Johnson.
Needless to say, the NYCEDC is eager to ramp up the site’s traffic to indirectly woo more out-of-towners beyond the 500,000 who typically visit Gotham for fashion market weeks each year. Down the road, NYCFashionInfo.com could trumpet market week-related parties, downtown shopping tours and trade show shuttle bus service to further that cause, Johnson said. In addition, to try to avoid providing a laundry list of telephone numbers and addresses, companies are being encouraged to offer more detailed information about their respective businesses. “We want to make sure buyers are aware of their existence. We’re going to reach out to people in the industry. It’s about them getting business,” Johnson said. “We want to do what we can to continue to engage them and we want the site to be a tool that is as useful and up-to-date as possible.”
— Rosemary Feitelberg