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Anya Hindmarch Riffs on Consumer Culture in Fall Ads

The campaign was created together with London creative agency David James Associates, with which the designer is working for a second season.

ANYA'S TABLEAU: Anya Hindmarch’s fall campaign sees the designer’s handbags and accessories — which this season are stitched with kooky images of Kellogg’s Tony the Tiger and Ship Matches branding — in an artful arrangement inspired by Dutch Masters’ still-life paintings. But instead of goblets of wine and overflowing bowls of fruit, the bags are surrounded by workaday bottles of bleach, a carton of eggs, tin cans and a pile of sugar cubes, referencing Hindmarch’s play on consumer culture in the collection. The campaign was created together with London creative agency David James Associates, with which the designer is working for a second season, and was again shot by Julia Hetta and styled by Hannes Hetta.


Hindmarch said: “With the help of DJA, the campaign captures the spirit and movement of the [fall 2014] show. And in an artful and considered way, the humor behind the collection.” The fall show featured models carrying the bags on a moving, conveyor belt-style runway, and ended with a troupe of male dancers performing to show tunes.


The campaign will break in the September issues of titles including the British editions of Vogue, Vanity Fair, Harper’s Bazaar, Elle, Tatler and 10. There is also a film element to the campaign, which will debut in September on British Vogue’s Web site.