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Another World... Springing Back... The Mastheads Continue to Shrink...

Diesel is continuing its surrealistic direction in its ads for spring.

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ATLANTA CUTBACKS: Nor are the cuts restricted to New York media. The Atlanta Journal-Constitution said it will eliminate 56 full-time and 100 part-time jobs in the circulation department and reduce distribution by 5 percent in metro Atlanta. “Like many other media companies, the AJC faces unprecedented economic challenges,” said Robert W. Eickhoff, AJC senior vice president of operations. “We are committed to making our operations as efficient as possible, and these changes support that goal.”

The latest round of cuts is the third since 2007. The company said overall readership –— which is measured by readers rather than distributed copies — would not be affected significantly. The paper’s circulation fell to 274,999 in a six-month period ending in September, a 13.6 percent drop from a year ago, according to the Audit Bureau of Circulations.

Cox Enterprises Inc., the $15 billion media firm that owns the Journal-Constitution, said next month it will merge its three media units to form a new company named Cox Media Group, which will include Cox Newspapers, Cox Radio and Cox Television. It will operate 17 daily and 26 non-daily newspapers, 15 television broadcast stations, 86 radio stations and more than 100 digital services associated with these businesses.

Cox in August reported other restructuring, including the planned sale of Valpak, a direct-mail advertiser, and all 11 of its standalone community newspapers in Texas, North Carolina and Colorado. The Journal-Constitution, the Dayton Daily News and The Palm Beach Post are the only Cox newspapers not for sale.

— Elizabeth Thurman
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