A 3-D EXPERIENCE: After introducing augmented reality to its December issue, InStyle is bringing 3-D back for March. But this time around, it will only be seen in editorial — a first for a fashion title. Managing editor Ariel Foxman selected the “Clothes We Love” section for the 3-D treatment. “This is always a blockbuster feature for us and now we are making it more graphic and fashion forward,” said Foxman. The pages within “Clothes We Love” showcase the popular trends of the season.
To activate the 3-D experience, the reader will hold up the feature’s opening page to a webcam, which will prompt a live action styling session that features instructions on how to take the magazine’s six key pieces and stretch them each into two head-to-toe looks, for a total of 12 outfits. The brands featured in the “Clothes We Love” 3-D experience will be available for purchase. In addition, there also will be a buying guide, with prices and a store directory for everything, including accessories shown. The March issue is up 33 percent in ad pages over a year ago and will go live online Feb. 12, the same day it will appear on newsstands.
— Amy Wicks
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