The program gives readers an outlet on elle.com to click and buy fall’s best gets, and it also helped the title boost its September ad business 7 percent over September 2007 at a time when most fashion magazines were unable to best last year’s performance. Elle offered advertisers in the September issue inclusion in the A to Zee program for free. In all, 98 advertisers participated, and not only are their products included in the edit, their most recent advertisements are located on the right side of the page and can be viewed as a flip book.
Elle also partnered with Us Weekly to feature A to Zee in a four-page edit spread in today’s issue. While the trends remain the same, Us Weekly fashion director Sasha Charnin Morrison edited the products to include more examples, including how celebrities are wearing the trends. It’s rare for two magazines to share content in such a manner, but Morrison said that she and Zee, who “used to hang out together as junior editors in Europe for collections” shared the same interests. “Joe and I are pretty much pop junkies and are obsessed with a lot of the same things regarding fashion, celebrity, style and accessories.”